Top 5 Secrets that Great Presentation Designers Use to Dazzle and Engage
Most of us love magic because we love feeling astonished and amazed. We never seem to outgrow those childlike feelings of wonder, no matter how old we get. We know there is a trick to it all, some way the illusionist is concealing reality and showing us only what he wants us to see. But when pressed to explain it, we can’t.
“How’d he do that?” we always ask in disbelief.
All artists, be it magicians, painters, or musicians, have secret techniques of their craft that they have developed and collected in their pursuit of mastery. Using them to entertain, amuse, inspire, and captivate, they show us what’s possible when people dedicate themselves to attaining greatness.
Great presentation designers have their secrets, too; esoteric expertise that they use to create truly captivating presentations that dazzle and delight even the most stoic of audiences.
So, what’s their trick? How do they grab and hold people’s attention with ease? How do they deliver the goods time after time while the rest fall short?
Luckily for you, we have the answer. Keep reading to find out the top five secrets presentation designers use to create riveting slide decks.
Keep It Simple
Simplicity is paramount. Avoid overloading your slides with excessive information or cluttered imagery. Make sure you use bullets to convey your message rather than verbose sentences, which become difficult to read. Structured, minimal presentations are known to be 40% easier to retain than their freeform counterparts.
A Picture is Worth a Thousand Words
Smart image use is the trademark of a strong presentation designer. Done right, an image can reduce the amount of text you need on a slide and ensure that viewers remember the message. Studies show that combining a relevant image with a concise message is easier to retain than text alone.
Make the Headlines
Headlines are important and should be more than just a word or two. Try to deliver the message in a brief sentence that summarizes the slide, but make sure to keep it short enough to remember.
Try to avoid abstract ideas and words during presentations. Instead, try to engage your audience with stories and concrete visual language. Our brains crave narratives and will engage more fully when we feel like we are listening to one. The best presentation designers know this and use it to their advantage.
Be Innovative with Charts and Graphs
Charts, graphs, and tables can be very informative, but when overused or overloaded with data, they become a liability. Be economical with the information you include, use bright, bold colors, and for maximum retention, make sure to vary your illustrations.