5 Keys to Designing an Effective PowerPoint Presentation

5 Keys to Designing an Effective PowerPoint Presentation

Presentations, whether made with PowerPoint or another tool, are a great way to support a talk, visualize difficult circumstances or focus attention on the subject. Meanwhile, any other types of presentations can achieve the opposite. Poorly designed slides, different fonts involved in headings and sub-headings, pixelated graphics or oversized images or blurry attachments; a lot of things are involved in a professional PowerPoint presentation.

There are a few steps which can help you design a highly effective PowerPoint professional:

  1. Text

When looking for text information, keep in mind that the KISS rule is best for it. Keep it Straight and Simple.

  • Keywords only on your slides.
  • No full sentences.
  • And never read from your slides, always talk freely.

Always remember that your slides are there to help you, not to replace your talk. If you read your slides and if you do it poorly, the audience will feel ashamed for you. Worse possible situation? They will divert their attention and use their smartphone instead.

  1. Look for Consistency

When we talk about consistency, we mean the font size and font colors. If you chose a professional template, then the designer will have taken care of this aspect. But, if you are making a presentation and you aren’t aware of consistency, then it will give an unprofessional look to your presentation.

When it comes to the colors, most presentations fail, even a professional one. E.g., you choose any funky template and put some Excel charts in it; it will give you an ugly look. Professionals make templates according to the client’s demand or mostly with the given logo colors. Take the time to match your visuals to your presentation design. You can use your company logo, highlight headers, create a unique frame for figures or images or the whole slide, but don’t overload your slides with different charts having different colors.

  1. Look for Contrast

Using black text color on a white background will always be a good choice, but also the most boring one. Nobody refrains you from adding colors to your presentation. It is all about how you use them. Always keep it easy on the eyes and think about a better contrast every time. If you are color-challenged, you can use one of the online tools to select a good looking color palette, or you can just buy a template with desired colors.

  1. Add Images

Always remember that visuals are your friends. If you plan to illustrate your presentation with more pictures, then it is still a good idea. Don’t get confused with images and text, if you think an image is representing the same message you want to deliver, then use it. But, do not use images to decorate your presentation. It is a poor use of visuals and becomes a distraction for the viewer. Images can always complement your message and reinforce it, so you can use images to reinforce your message or explain things.

“If you don’t have time for a thousand words, use a picture!”

  1. Keep Audience In Mind

It’s a simple process when you are making a presentation; you can ask yourself a few questions;

  • What does my audience know?
  • What do I need to tell them?
  • What do they expect?
  • What will be attractive to them?
  • What can I teach them?
  • What will keep them focused?

This will help you to boil your slides to the very essential, and you can describe the essentials colorfully. Use text, images, and animations wisely in your presentation.


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